| We continued with our initiative of employer branding through “The War Room”, an event which witnessed participation from the country's leading Business Schools. There was a marked increase in the number of participating teams this year and so was the impact. The jury comprised of the Group Management Board members. The winning team was awarded a prize worth INR 125,000 /- where as the runners up team received a INR 75,000/- prize. This unique event was aired on CNBC TV Channel and received a feedback rating of 4.3 on a scale of 5. |
|
We launched a unique referral program called ‘Prefer 2 Refer' wherein the Mahindra employees were provided incentives to refer their friends and acquaintances to work at Mahindra and thus attract talent. To spread the word, a website was created on M-Connect, our intranet site. The objective was to provide necessary boost to recruitment as 55% of all positions have been recruited through employee referrals. |
