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| PRODUCT PERFORMANCE |
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| Social Impacts |
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| At Mahindra we see our products as extensions of our commitment to create opportunities for the local population. As partners in progress of our neighbouring communities we ensure that both product and service innovation is designed around their needs and serve as bridges to close social gaps. |
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| MMFSL |
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| As one of India's leading non-banking finance companies, Mahindra and Mahindra Financial Services Limited, provides personalized finance for the widest range of utility vehicles, tractors and cars, to the rural and semi-urban sector. |
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| We offer loans to over 1,000,000 customers who are at the bottom of the income or social pyramids. Moreover our continuous endeavour to develop skill sets at the local level, has ensured that we currently provide employment to over 6,200 people belonging to the areas in which we serve. This ensures that our employees truly understand their customers. |
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| Our unique business model helps customers to grow by providing them loans based on their future earning capacities. Currently the monetary value of our products and services for social welfare is INR 891,536. This has proved to be a catalyst in helping rural India surge ahead in a big way through poverty reduction, rural development and inclusive growth. |
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| A case in point is Mahindra's launch of India's first compact truck, Gio. This launch has been clubbed by offering attractive finance schemes, so as to provide self-employment opportunities to rural and semi-urban youth. |
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