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  SOCIAL PERFORMANCE
   
  Esops
 
Esops is a platform created specially for all employees who are part of the Mahindra Group. The program was launched in 2005 by Mr. Keshub Mahindra who took on the role of CSR spokesperson. The Esops program has come a long way to inspire a participation of 35,316 volunteers across locations in March 2010, with 10,440 new Mahindra employees joining in the reporting year itself.
Esops is a set of social work volunteering options that are created exclusively by employees themselves based on the needs of the underprivileged communities in and around their area of operation.
At Esops, we think beyond philantrophy to provide strategic social interventions that can transform a million lives. Esops makes giving back to society a distinctive organisational identity and propagates it not just as a management value but a team value. It enables the Mahindra workforce to collectively donate thousands of manhours for various social projects, in the three focus areas of health, education and environment. Esops also encourages the employees' family members to participate in these projects.
This year the Esops volunteers contributed 49,280 manhours towards social programs, which have increased significantly compared to 35,130 manhours clocked in the
previous year.
 
   
  Esops Manual is a detailed handbook that charts out the entire process of launching Esops, executing any voluntary activity, documenting it
along with other related topics.
   
  The Esops team fulfilled various commitments carved out for FY 2009-10
    Launched Esops in 3 Mahindra locations
    Set in motion the Lifeline Express project to Wardha
    Inspired 10,440 Mahindra employees to become volunteers
   

 

 
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