ADVOCACY
Leaders shape behaviours and as a leader in the natural resources industry, it is our duty to mobilise interest and actions across peer groups. We engage and communicate with the industry and the community to build long-term sustainable relationships.
Our advocacy efforts include organising and attending conferences on the natural resource sector, liaisoning with governments on public policy, and using mass media to communicate our positions on important issues.
We participate in the major industry summits and forums to share and get insights on emerging opportunities and persisting challenges. High frequency interactions with media and academia help us gain strategic inputs, raise awareness about Vedanta and the natural resources industry among our stakeholders.
COMMUNICATING WITH THE WORLD AT DAVOS
World Economic Forum at Davos discusses major political, economic, social and environmental issues. Mr. Anil Agarwal, Chairman of Vedanta Resources, announced USD 8 billion investment over the next three years to increase capacities across most of the ventures.
NEWS18 RISING INDIA SUMMIT
Mr. Anil Agarwal was a speaker at the News18 Rising India Summit, a marquee thought leadership initiative which brought together thinkers, scholars, global statesmen, high achievers and well-wishers of India, from around the world. Mr. Agarwal made a pertinent case for the
privatisation of state-run companies to enhance their productivity and efficiency.
MEDIA
Media helps amplify our message to a wide audience. Our strategy is to provide the media consistent and credible information to shape the true brand image of Vedanta among our stakeholders and build trust through transparency.
80% Respondents gave a bright outlook of Vedanta |
36% Mentioned CSR and credible management as a positives of the company |
48% Indicated regulatory hurdles as being a key challenge for Vedanta |
Gazing in the Media Mirror
While media is a gateway to all our stakeholders, one of our vital constituencies is the media itself. During the reporting period, we conducted a dipstick research about Vedanta with 25 key journalists and analysts of the natural resources sector.
The findings were very encouraging.
Social Media – fast emerging as the engagement tool of choice
Social media as a medium has gained popularity across the group and among our senior leadership. Daily updates and posts on our handles across Facebook, Twitter and LinkedIn help us communicate the achievements of the Group, across the triple bottom line, to the world. All Group Companies have a vibrant presence on social media.