Over the years, Alternative Thinking has been ingrained in Mahindra. It is helping us, not only in rising to emerging challenges but also in translating them into opportunities. This ability to think fresh, travel hitherto unexplored mind spaces and develop innovative solutions that enhances resource efficiency has helped us transform the lives of millions in India. We empower farmers through innovative agri prosperity initiatives, lend support through financial products, provide IT solutions that help our clients adapt to changing environment, create green and innovative urban living spaces and invest in new automotive technologies and factories that leave a lighter carbon footprint.   Processes, Products and People all at Mahindra are driven by Alternative Thinking. This transformative power stems from our commitment towards the Group's purpose - to enable people to Rise. Alternative Thinking is one of the three brand pillars in our new brand mantra Rise. The other two being Accepting No Limits & Driving Positive Change. The goal is to deploy this powerful tool to affect a shift in the basic premises of thought, feelings, and actions.