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SOCIAL PERFORMANCE |
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Overview |
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From educating a girl child in Udaipur to planting trees in Chennai, providing healthcare to inaccessible areas in Uttarakhand to enabling socially disadvantaged youth to become self-reliant in Pune, Mahindra Corporate Social Responsibility (CSR) initiatives provide strategic interventions that help a nation help itself. |
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| Over 54,364 disadvantaged girls living in tribal belts, rural hinterlands and urban slums are being educated through the K.C. Mahindra Education Trust to arm them for a brighter future. In the process also break generational bequeathing of poverty, banish gender stereotyping and eradicate social evils. |
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These schools empower socially and economically marginalised youth through a free three-month training. The vocational education and life skills imparted at the school enhances their employability, mainstreams them
in our economy and augments
the productive human resource
of the nation. |
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Our employees are the inexhaustible
source of energy which power
progressive movements in society.
Through Esops activities in education,
health and environment, we are tapping
into this large pool of potential energy to
script a real difference to the company
and the community. The Lifeline Express, which enables us to alleviate thousands of lives each year, is a telling example. |
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At Mahindra we strongly believe that business and society have a symbiotic
relationship which needs to be consistently nurtured and nourished. |
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| While the prime societal responsibilities of business are efficient usage of resources; fair, transparent and ethical dealings; and providing gainful employment, they don't end there. Businesses need to consistently invest in society, as it is society that provides businesses the canvas and resources to grow. With this core belief, our Chairman in 2005 pledged to contribute 1% of profit after tax (PAT) to CSR initiatives annually. |
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| Over and above the financial resources, we also invest quality human resource to ensure that the society reaps rich returns from these funds. Our Corporate Social Responsibility Council & CSR department, comprising of best-of-breed qualified professionals strategise and implement the Group's social programs. Score of our employees roll-up their sleeves and invest their expertise and time on ground through our unique volunteering program – Esops. |
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| We consider education and training as a powerful tool to address majority of India's social challenges. The focus of our CSR initiatives has therefore been on appropriate education, vocational education and livelihood training for the economically and socially weaker sections with an emphasis on the education of a girl child. The Mahindra Group is also concerned about health and environmental issues. |
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“Corporate Social Responsibility has always
been an integral part of the vision of the
Mahindra Group and the corner stone of our
core value of good corporate citizenship.” |
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Keshub Mahindra
Chairman, Mahindra & Mahindra Ltd. |
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