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| Social Performance |
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Kismet Konnection was a creative route strategically conceptualised by Esops volunteers wherein thematic mailers based on Hindi songs were sent out to all Mahindra employees to encourage them to sponsor Nanhi Kali through donations
in kind or direct sponsorships. |
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| "Give your old possessions, make Nanhi Kali lucky." |
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Kismet Konnection Motto |
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| The first mailer was rolled out on May 13th 2009 with a message 'Kismet Konnection' and the last mailer spread another endearing message "Koi Mil Jaye... Joh mujhe school bheje". |
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| The response to the mailers was terrific, reaffirming the spirit of Mahindra Tower employees towards the education of the girl child. The items that came as donations were aplenty, ranging from conventional donations likes clothes and shoes to completely out-of-the-box gifts like sets of encyclopaedia & child craft, furniture, music systems, mobile phones and electronic gadgets. The employees opened their hearts and poured out goodies to make sure that the little Nanhi Kalis go to school with dignity. Many employees even chose to directly contribute to the annual e-Nanhi Kali sponsorship. |
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The donations were monetised with the help of Toofles Foundation, a Mumbai-based fund-raising platform that helps to convert kind into cash for charity. |
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| Amount received as direct sponsorships |
137,998 |
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Amount generated by monetising the donated items
with the help of Toofles foundation |
249,733 |
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| Total amount collected through 'Kismet Konnection' |
387,731 |
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| Behind this endeavour were 15 volunteers who contributed more than 300 man hours to make Kismet Konnection a reality. The success was clearly visible in the quantum of donations received that continued for almost 3 months. Mahindra supported 195 more Nanhi Kalis through this initiative. |
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