|
|
| Product Performance |
 |
| |
At Mahindra, safety comes first and remains at the heart of each of our products. Care for the health and safety of our colleagues, communities, customers and the environment is a part
of everything we do. Each Mahindra offering is subjected to intensive prototype testing and virtual validation. This sieve empowers us to address all possible health and safety parameters before commencement of commercial production. |
|
| We believe that the development of the product concept, R&D and product certification are the most important stages in the assessment and augmentation of health and safety standards of our vehicles. |
| |
|
|
| |
| Health and Safety Regulations |
|
| At Mahindra, our goal is to deliver 100% compliance with all regulations and voluntary codes concerning health and safety throughout the entire product life cycle. We work with all our potential to achieve this goal. |
|
| During the current year, no incidences were reported related to product & service non-compliance. |
|
| |
|
| |
| Product and Service Information |
|
At Mahindra, customer-centricity, information security and delivering high quality
and timely information are integral parts of our solutions. |
|
We believe that providing accurate and appropriate information enhances the quality and productivity of our products. Thus it is our endeavour to comply with mandatory disclosures and ensure that our products are labelled as warranted. The information stated in our products and services and on our product brochures clearly list out the known potential utility risks and mention ways to disseminate
or eliminate such risks. |
|
| We have instituted an efficient mechanism throughout our businesses to assimilate and deliver product and service information on the following: |
| |
 |
| |
| |
| Systech |
|
| MUSCO Steel furnishes test certificates with all their products. These certificates describe the composition and chemistry of the product, which enables informed and safe disposal with minimal environmental and social impact. |
|
|
Mahindra Hinoday Industries Ltd.
Magnetic Products Division (MPD) |
|
Customers are provided with
a compliance certificate and International Material Data
Sheet (IMDS) of the customer
is updated
by MPD. |
|
|
| |
| |
| MLDL |
| |
 |
At Mahindra Lifespaces, a checklist is maintained classifying the use and reuse of various construction materials and denotes the quantity of material reused within site or recycled /reused through an approved vendor. To meet the prescribed limits specified by the State Pollution Control Board various environmental parameters are also constantly monitored. |
|
|
| All our Green Building projects come with a "Green Home User Guide". These guidelines summarise all the various sustainability features incorporated in the design, construction and commissioning of our building and its safe use. |
| |
| |
| |
| MHRIL & MWC |
| |
 |
| |
| Mahindra World City provides information related to their products & services on their websites & product brochures. Mahindra World City organises a forum "Coalesce", which is a unique customer engagement initiative where the Mahindra World City occupants meet on a quarterly basis to discuss operational issues. "Rejoice@mahindraworldcity" is another such community building initiative that was recently launched at Mahindra World City. |
|
|
 |
| |
Mahindra Holidays & Resorts India Limited (MHRIL) focuses on the leisure hospitality sector and is part of the service industry. It provides all
the information relating
to various products and services on its website, including certifications
like ECOTEL. |
|
|
| |
| |
| Service Sectors |
|
| Mahindra Finance, Tech Mahindra & Mahindra Logistics furnish all their service information on their respective websites and specific business agreements. |
| |
|
| |
|
| |
| Marketing Communications and Product Information |
|
| We believe that effective communication is vital to avoid any kind of misrepresentation, incorrect statements or misleading impressions. |
|
At Mahindra, fully integrated systems are
in place to conform to all the statutory
laws and standards related to marketing communication, advertising, promotion and sponsorship. |
|
The Vice Chairman & Managing Director of Mahindra & Mahindra Limited Anand
Mahindra, is one of the very few top management executives in
India who regularly communicates on twitter to connect directly
with customers and various stakeholders in an open forum. |
| |
| For us transparency is the key to long term organisational success. Below is an overview of our marketing communication channels: |
| |
| |
AFS, Real Estate,
Two Wheelers and MMFSL |
|
Strict adherence to the code of conduct defined by Advertising Standards
Council of India. |
| |
| |
| MHRIL |
|
Compliance with the statutes of
the Advertising Agencies Association
of India. |
|
|
| |
| MTWL |
|
The audience of our power Scooters and bikes comprises youngsters. Hence, responsible marketing and promotion of our products focussed on environment & personal safety is of utmost importance at Mahindra.
A case in point is our Mahindra
Duro advertisement with a message of keeping the city clean and Stallio advertisement which stresses on safe riding. |
|
|
| |
| Social Networking |
| With time, our communication approach has also transformed – only to cater to a wider audience. Embracing social media marketing is one such change to not just promote our products but also receive customer feedback on the same. |
 |
|
|
| Following are various online communication channels to which our companies are tuned in |
| |
 |
| |
|
| |
|
| |
| Click on each tab to view details. |
| |
|
|
|