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| With the objective of popularising and promoting Basketball, the Mahindra Group in association with the National Basketball Association (NBA) has announced to launch a new multi-city community-based recreational basketball league - the Mahindra NBA Challenge. |
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| The Mahindra NBA Challenge is a comprehensive basketball program set out to increase grassroots basketball participation and attract basketball enthusiasts to the game. It will provide an opportunity for the players to develop their skills in a fun, competitive environment. |
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| Mahindra will be the title partner of this new recreational league, which will run for seven weeks annually in two divisions: youth (between 14-17) and adults (18+). The BFI will work with the NBA to implement and oversee league operations across all markets. |
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| The talent emerging out of the league would be groomed on a regular basis. Plans are in place to assist the development of the fundamental skills of all participants. In addition, Mahindra will continue to work with the BFI to identify talent and develop platforms to groom the talent. |
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“In a cricket loving nation such as India, we feel it is important to encourage other sports as well and we believe basketball is perfectly suited to bring communities together and promote healthy, active lifestyles to Indian youth.” |
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Mr. Anand Mahindra
Vice Chairman &
Managing Director,
Mahindra Group |
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