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| Executive Speak |
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| It was in the financial year 2007-08, that the Mahindra Group produced its first Sustainability Review, and I am really delighted to see that the strategic journey of 'Alternative Thinking' is growing in spirit and strength, adding more and more businesses into its fold, year on year. It is therefore with great pleasure that I present the fourth Sustainability Review of the Mahindra Group. |
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| From this report it is evident that, our businesses are harvesting visible competitive advantages that accrue as a result of responsible and transparent business practices; the advantages that cascade across the entire stakeholder chain benefiting our investors, employees, suppliers, dealers, customers and communities.
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| In spite of the turbulent business environment; Mahindra, through the application of 'Alternative Thinking' in rigorous cost restructuring exercises, process efficiencies and product innovations, turned in a remarkable financial performance. |
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| As we delve deeper into the challenges of climate change, it gets clearer that the future is fraught with uncertainties and it is increasingly obvious that incorporating sustainability into the business vision is prudent risk management. It is the strategic equivalent of creating financial reserves and investing in the long-term viability of not just our business, but of the employment it generates and of the social contribution it makes. |
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| Moreover the importance of integrating a triple bottom-line approach in business is of greater relevance to a developing nation like ours, where the economic growth and the woes of poverty, illiteracy, ill health, discrimination and social biases coexist. We therefore see ourselves as providers of an improved quality of life, rather than providers of goods and services. It is this philosophy that has prompted Mahindra to design products and services which sport a greater amount of consciousness towards the environment and are sensitive to the needs of the large portion of our population that needs to be included in India's economic growth. |
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| Emerging from this approach is our rearticulated brand promise - RISE. While it reiterates our existing core values of - Dignity of the Individual, Professionalism, Good Corporate Citizenship, Quality Focus and Customer First, it also encourages us to accept no limits in whatever we endeavour, drive positive change among all those under our sphere of influence and practice alternative thinking, that is transformative. |
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| Mahindra will continue the responsible practices of corporate governance, transparency and accountability that have become the hallmarks of the Group and will go beyond maximising profits to address the interests of all stakeholders simultaneously. |
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