| Social Performance |
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| Overview |
| "For a nation to rise, economic prosperity and social equity must walk hand in hand. At Mahindra, CSR means not just sharing of wealth, but of our time and of ourselves." |
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Anand Mahindra
Vice Chairman & Managing Director, Mahindra & Mahindra Limited. |
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At Mahindra, we have always believed that businesses can transform the society, and vice versa. Hence businesses have the same degree of responsibility towards driving a positive change in the society and fostering social inclusiveness, as they have towards ethical practices and good governance. This belief got reaffirmed in the year 2005 when our Chairman pledged that the Group would annually contribute 1% of profit after tax (PAT) to Corporate Social Responsibility (CSR) initiatives. |
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Our practice of Corporate Social Responsibility refuses to accept the 4"X10" limit of chequebook charity and embraces holistic community development through continuing programs in three focus areas - education, health and environment. Besides this, we also promote sports and fine arts and provide a platform for young talent to shine and make a name for them. |
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| Over the years, we have been investing not only our financial resources but also leveraging the strength of our human resources to ensure that society reaps rich returns. |
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Through Project Nanhi Kali, we have changed the lives of underprivileged girl children across India by supporting their education. |
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In harmony with the Lifeline Express Project, we have altered the definition of
out-patient care by taking the hospital to patients who suffer in silence due to their inability to access medical care. |
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In unfortunate times when disaster strikes we not only rise to the occasion and provide immediate relief, we chalk out extended programs to seed and accelerate rehabilitation. A complete revival of the flood-struck Pattori village which has become a model rehabilitation project for others is a case in point. |
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| The drivers of this transformative change are our very own Mahindraites. Our Corporate Social Responsibility Council & CSR department, comprising qualified professionals think alternatively for strategising and managing the strategic social interventions. Our employees, across hierarchies, roll-up their sleeves, and invest their expertise & time in on-ground activities, and partner with the government, NGOs & other business associates through our unique volunteering program - Esops. |
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In addition to direct influence, some of our initiatives are directed towards the betterment of the society in a more tangential manner by designing socially responsible products and services. Mahindra Holidays, for example, is truly 'changing the way India holidays'. Its 'Homestay' product signed with state governments, allows vacationers to live with local people thereby bringing income streams in rural communities. This also promotes cross culture interactions both within the country as well as with foreigners. |