Social Performance
Overview
At Mahindra, we are tapping the energy hidden within each one of us to power a sustainable society that is healthier, cleaner, greener, more literate and more equitable. Esops (Employee Social Options) our employee volunteering program harnesses the inexhaustible energy of our workforce in a structured manner and provides an effective platform to make
a difference.
This year was a milestone year for Mahindra Esops as it set out to achieve for itself the ambitious '10x' goal and surpassed its current year targets dramatically. Another feather
in the cap was the self-initiated contribution of 1,833 Esops volunteers to sponsor 2,258 Nanhi Kalis.
The below table elaborates in a snapshot how Esops, instituted by Mr. Keshub Mahindra,
has evolved over the years from just a few hundred employees to becoming a passionate groupwide movement.
 
     
2006 - 2007 4,588 DNA
2007 - 2008 9,947 DNA
2008 - 2009 10,341 35,130
2009 - 2010 10,440 49,280
2010 - 2011 15,147 73,509
 
 
 
Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward