Reporting Process
 
We periodically identify emerging trends, interpret their business relevance and integrate the insights into our material issues to ensure that they are contemporary and in-step with our current business and emerging business environment.
We have continually enhanced the breadth and depth of our analysis because we strongly believe that the sharper we define our materiality the better is the efficacy of our sustainability programme.
Last year a detailed exercise was conducted to identify the nodes of each of the business sectors and list the material issues under each node. This was done in consultation with the business heads of individual locations.
For more details refer CSR 2009-10
 
This year the consultation was at a higher level in the management, i.e.
with the heads of Sectors (Presidents/ MDs/CEOs), whereby the material issues and key stakeholders were reviewed and vetted. This exercise reconfirmed the material issues associated with the individual sectors.
 
A further exercise of segregating material issues having a direct linkage to the core values and other material issues was done with a medium term perspective, to enable insightful analysis, chalk out definitive roadmaps and implement meaningful changes. The medium term view lends continuity to programmes and sustained focus results in concrete improvements.
 
Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward