The Automotive Sector has developed a large product portfolio which caters
to diverse customer segments such as rural, semi-urban, urban and defence.
Our product development prowess in this sector has been acknowledged internationally and we have an active alternative propulsion technology development program. Mahindra vehicles are exported throughout Europe, Africa, South America, South Asia and the Middle East. |
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Mahindra also has a presence in the passenger car space through a joint venture with Renault that manufactures and markets the Logan in India. The Automotive Sector continues to be a leader in the utility vehicle segment with
a diverse portfolio that includes mass transport as well as new generation vehicles like Scorpio, Bolero and the recently launched Xylo. |
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The Scorpio, Bolero and Xylo continued to lead the Indian market, increasing Mahindra’s already dominant market share.The Bolero occupied the numero uno slot for the reporting year, selling more than 70,000 vehicles during the year. It was ranked No. 1 in the SUV/MPV category in TNS and was the 9th largest selling passenger vehicle in the country. All other vehicles but one,
on the list of top10 selling vehicles were small cars. |
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| The Scorpio on the other hand, won the ‘Auto Build Technology Award’ for the micro-hybrid technology. The Xylo too won three important awards – MUV of the Year from the NDTV Profit Car and Bike Awards 2009; UV of the Year in the CNBC TV 18 Overdrive Awards 2009; and MPV of the year from the ZigWheels Car and Bike Awards 2009. |