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Farm Equipment Sector
The Mahindra group's Farm Equipment Sector (FES) is amongst the top tractor brands in the world. Today, the domestic market share of FES is around 42%. (Mahindra brand: 30% and Swaraj brand: 12%).
FES has 6 state-of-the-art manufacturing plants (including two plants of Swaraj) in India, two plants in China, three assembly plants in USA and one assembly plant in Australia. FES has its presence in around 25 countries across six continents with more than 1000 dealers world-wide. FES also has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL), which is not in the scope this report. This year the domestic market inspired a range of new launches like the Yuvraj 215, a revolutionary 15 HP Tractor for the small and marginal farmer; the 843 XM which is the first Tractor to be launched under the Swaraj brand after the merger of the erstwhile Punjab Tractors Limited with the Company and the upgraded versions of Arjun, Sarpanch and Bhoomiputra range which greatly enhance customer value.
On the international front too FES introduced many firsts. These included the first hi-tech integrated cabin tractor with both air-conditioning and heating in the US, the first from a tractor that is ‘Made in India’. The compact series of Tractors, another first from an Indian Tractor Company, was launched nation-wide and have been very well received.
 
   
  Mahindra is the only tractor manufacturing company in the world to win both the Deming Application Prize
and the Japan Quality
Medal, two of the highest quality accolades that can
be won by any company
In China, the inauguration of the Mahindra Yeuda (Yancheng) Tractor Company Limited (“MYYTCL”) Joint Venture was accompanied by the launch of the 125HP tractor, thus expanding your Company’s product portfolio range up to 125HP.
Apart from the tractor business the sector also includes Mahindra Agribusiness (known as Mahindra Shubhlabh Services Limited). Mahindra Agribusiness integrates the food chain by providing quality inputs such as seed & agrochemicals, farm solutions and post-harvest management of high-value farm produce. Its core business is to provide fresh produce supply chain services to organised retail in India as well as overseas. Mahindra Shubhlabh is the leading Indian exporter of fresh grapes to the EU. (Mahindra Shubhlabh is not in the scope of this report)
  Mahindra Powerol is the largest manufacturer of gensets in the country and retained its leadership position in the Powergen space for telecom, with a nearly 42% market share.
Beside being the leading tractor maker for close to three decades now, the Company has diversified in power generators and is now a leading player in the powergen space under the brand , ‘Mahindra Powerol’. (Mahindra Powerol, Mahindra Shubhlabh & MGTL are not in the scope of the report.)
For more information visit www.mahindratractorworld.com
 
 
Swaraj Division
 
The Swaraj division is one of the leading tractor manufacturers in India and is totally indigenous with nearly 600,000 Swaraj tractors operating in the field.
A dynamic and growing group, it focuses on generating economic prosperity while growing harmoniously with the community and the environment and provides good quality, durable machines to the farming community of India.
With over 600 dealers across the country, Swaraj has achieved ISO 14001:2004 & OHSAS 18001:2007 Certifications. (Swaraj Engines Limited is not in the scope of the report.)
 
 
 
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