SUSTAINABILITY REPORT 2013-15 
   
 
 
People
Safety
Quality
Availability
Environment
Community
Productivity
Engineering
Excellence
Continuous
Improvement
Annexures
 
Summary Report
 
 
PRODUCT RESPONSIBILITY
OVERVIEW
Patient-centricity resides at the heart of our product responsibility approach. Be it strengthening the role of pharmacovigilance across the product development cycle or redesigning the packaging for enhancing patient comfort, be it taking a proactive stand on voluntary product recalls in the best interest of patients or leveraging the power of technology to reach patients more efficiently - patient health is our moral imperative and drives all our decisions.