SUSTAINABILITY REPORT 2013-15 
   
 
 
People
Safety
Quality
Availability
Environment
Community
Productivity
Engineering
Excellence
Continuous
Improvement
Annexures
 
Summary Report
 
 
PRODUCTIVITY
CASE STUDY
Bringing R&D Innovation
Faster to Market
 
CHALLENGE
To bring innovative medicines faster to the market.
 
ACTION
Investment in advanced technology to improve research and development productivity.
Advanced Characterisation Technology (ACT) Lab, polymorph screening and the latest developments in IT, are the three powerful technological elements introduced to improve the speed and efficiency of innovation at Dr. Reddy's.
 
OUTCOME
 
ACT Lab Polymorph Screening
Faster development of API and Formulations with improved capability to screen polymorphs through digital platforms
Deeper understanding of our product in relation to the reference product to develop
a strong scientific rationale for regulatory authorities
Stronger rationales for waivers to bypass expensive clinical studies supported by
data which can only be obtained through advanced characterisation
Higher role in the development of proprietary products
Better support to our manufacturing plants in addressing queries from customers
and authorities
Further support in characterisation capabilities for functions like packaging
Accelerated discovery of novel polymorphs which will translate
to huge benefits for our API
business
The histogram shows an approximate 75% saving in
man-hours for 96 slurry
experiments
This addition of state-of-the-art system has increased
productivity of polymorph
screening in Dr. Reddy's by
300-400%